Launch first flagship store in HCMC.

Introduce a fashion show of Lecia RTW’s first collection.

Showcase 2 product lines at store:

Lecia Bridal: Couture Wedding Dresses and Gowns With Great Savoir-Faire.

Lecia RTW: Ready to wear line that inspired by Woman, made to last.

A private event that positions the brand as a high-end brand with signature style: Classic and Elegance

A cozy standing show where Lecia RTW introduced its first collection in HCMC under live DJ music.

Guest enjoyed champagne, fingerfood and networking during the show.

Gain earned media and social buzz on social channels and PR community. Gain awareness and encourage new customers to visit the store.