Create a concept to introduce Wilson Blade V10 collection.
Create an exclusive experience & Empower immersive moments throughout Demo Day for players testing and playing with the Blade V10 racket.
Reach & Recruit the Tennis Community.
Event Concept
In Wilson Demo day, all players can be the first to build big moments with Wilson Blade V10.
Overview Branded POSMs
Each corner, each court created energetic, exclusive and experiential moments at USC Thủ Thiêm Court.
At Court 1, guests can practice and experience with Wilson Blade V10 racket guided by Athletes Le Thao Han & Vu Ha Minh Duc
At Court 2, guests play champion game hosted by Coach Thanh Trung NIS.
Post–Event
The Athlete & Coach Activations successfully engaged all participants and generated social content.
High social media buzz driven by coach and KOL/KOCs.
100% of invited KOLs posted reviews and recaps on FB/IG/TikTok.
Recap all activities, moments on Demo Day.
To feature key moments of champion game.
Two athletes introduce Wilson Blade V10.
Wilson Demo Day brings the tennis community together. It is a meet & connect experience – where tennis players get hands-on testing with the newly designed Wilson Blade V10.
